This industry needs a shakeup. It needs a change. From our experience, you usually need to smash through around a hundred prototypes before you even find a marketable idea. That’s one hundred fresh ideas. One hundred mechanics to develop. One hundred test ...
We’ve been busy-bodies here at Coda. Over the last few months, we’ve released a few new products to help developers and studios research, develop, and publish their own games. (Check out our last blog to get the details on our mission and changes.) ...
When it comes to understanding the potential success of your prototype, market testing is the best way to accurately measure a user’s reception to your game. Most rapid market testing is conducted on social media platforms such as Instagram a ...
2020 has been a year to remember for many, particularly in hyper-casual, from COVID-19 spurring unprecedented growth and Apple disrupting how we track users in advertising. At Coda, we continuously kept you up to date throughout the year on the latest i ...
For many developers, creating a prototype that successfully passes a market test the first-time around can be challenging. Coda experts estimate that successful hyper-casual developers will often create 15 games for every 1 game they publish. ...
This month at Coda, we’re excited to kickstart a new series designed to inform and keep developers’ fingers on the pulse of hyper-casual trends and insights. In every monthly report, we’ll aim to provide you with an overview of the current trending game ...
In hyper-casual publishing, the user retention rate is one of the key metrics used to assess the potential of an upcoming prototype. It refers to the percentage of returning users who have played your game over a period of time since installing it. The b ...
Market testing is a crucial step in mobile game development. Contrary to what some developers may think, it shouldn’t first occur when your game is complete. In fact, market testing should happen early on to give you the best shot at developing a succes ...
Hyper-casual gaming is a lucrative genre of mobile gaming that has attracted a host of new mobile gaming publishers to the industry. Due to the highly competitive landscape, it’s in the interest of both publishers and developers to protect themselves thr ...
In mobile game development, it’s crucial for game developers to act quickly. Particularly in hyper-casual, you need to be quick to ideate, quick to develop and quick to test. Otherwise you run the risk of spending time on an idea that’s not marketable or ...
