Editors note: This article was written by Sarah Impey, Marketing Manager at GameAnalytics. You can find the original article here. Publishers see lots of pitches from hyper-casual game developers. They’re looking f ...
Creating a great game is one thing, publishing and marketing it in the most effective way is quite another. With statistics showing that 99.9% of mobile games are unprofitable, the path to success is not easy. In previous posts, we have discusse ...
“Mobile gaming is the leading gaming platform worldwide by consumer spend and opportunities are continuing to expand in the sector - it is not a market limited to incumbents or the biggest players” - App Annie - State of Mobile 2020 Report. 2020 is se ...
The demand for mobile gaming shows no sign of slowing and, with a constant flow of new games hitting the app stores, the speed at which you bring your game to market could be the difference between being the market leader or just one of many. Developers ...
Machine Learning masterclass #1 - How Coda uses ML to predict LTV At Coda we use machine learning (ML) in three different areas, and over the coming weeks we are going to explain these processes in a little more depth. The first area in which we us ...
You only have to take a look at the store charts to see the sheer volume of new games hitting the market at the moment. With so many people on lockdown across the world due to the coronavirus pandemic, it’s worth noting the recent stats released by Super ...
The mobile gaming market continues to expand at great pace, fuelled in part by the prominence of smartphone usage across the world; almost every developed country surveyed by Deloitte had at least 80% smartphone penetration. Over 2.4 billion people playe ...
With much of the world now in lockdown, it is no surprise that we’ve seen a 20% rise in the popularity of puzzle games as people seek out ways to keep their mind’s entertained whilst off work. At Coda, we’ve been busy working on one such excitin ...
In an increasingly chaotic and fast paced world, casual and hyper-casual gaming provides a much needed escape for many players. Whether that is winding down from a busy day at the office, relaxing in the evening or simply passing the time in a queue, ...
Mobile gaming continues to be big business for both large and smaller game developers, with reports suggesting that the industry could be worth $76.7B in IAP and upwards of $65bn in ads by the end of 2020. Mobile apps and games are growing at 20% a y ...
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