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Posts tagged: market testing

Coda Concept Store

Shop for gold with the concept store

September 3, 2021
by Sarah Impey

The ideation stage of your game dev journey is arguably the most important part. It’s the starting point of months of development time, where you invest all of your money and resources. And if your idea isn’t going to bite? Well, all of the effort goes do ...

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How to find fresh ideas for hyper-casual simulation games

July 23, 2021
by Sarah Impey

Simulation games are no new thing in the industry. From a random goat terrorising a town to an oddly realistic truck simulator, these peculiarly satisfying and relaxing titles have been a favourite among the gaming industry for years.  Over the last ...

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Test, publish and optimise your games

Marketability Testing: Find a game idea that works

June 24, 2021
by Lewis Dowling

This week, we've updated our platform to add Marketability Testing – a space on our platform to test out game ideas before you fully commit. All for free. You can run multiple tests, see how much demand there is for the idea and decide whether it’s wort ...

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Three ways that market testing drives success for hyper-casual games

August 21, 2020
by Sarah D. Vries

Market testing is a crucial step in mobile game development. Contrary to what some developers may think, it shouldn’t first occur when your game is complete. In fact, market testing should happen early on to give you the best shot at developing a succes ...

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tweak or try again

Knowing when it’s time to move on from your game

July 30, 2020
by Sarah D. Vries

In mobile game development, it’s crucial for game developers to act quickly. Particularly in hyper-casual, you need to be quick to ideate, quick to develop and quick to test. Otherwise you run the risk of spending time on an idea that’s not marketable or ...

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machine-learning-masterclass

Machine Learning masterclass #1 – How Coda uses ML to predict Lifetime Value

May 4, 2020
by Sarah D. Vries

Machine Learning masterclass #1 - How Coda uses ML to predict LTV At Coda we use machine learning (ML) in three different areas, and over the coming weeks we are going to explain these processes in a little more depth. The first area in which we us ...

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gamers-market-testing-wrong

Why do so many gamers get market testing wrong?

April 30, 2020
by Sarah D. Vries

You only have to take a look at the store charts to see the sheer volume of new games hitting the market at the moment. With so many people on lockdown across the world due to the coronavirus pandemic, it’s worth noting the recent stats released by Super ...

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