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Homemonetization

Posts tagged: monetization

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Three ways that market testing drives success for hyper-casual games

August 21, 2020
by Sarah D. Vries

Market testing is a crucial step in mobile game development. Contrary to what some developers may think, it shouldn’t first occur when your game is complete. In fact, market testing should happen early on to give you the best shot at developing a succes ...

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Knowing when it’s time to move on from your game

July 30, 2020
by Sarah D. Vries

In mobile game development, it’s crucial for game developers to act quickly. Particularly in hyper-casual, you need to be quick to ideate, quick to develop and quick to test. Otherwise you run the risk of spending time on an idea that’s not marketable or ...

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An Introduction to Mobile Gaming Ads

July 15, 2020
by Sarah D. Vries

When we talk with our game developers we find that they are often very passionate about two things.Creating new and exciting gamesthat are played by as many people as possible, potentially generating a significant source of income for them. ...

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When is the best time to bring on a team?

June 5, 2020
by Sarah D. Vries

Creating a great game is one thing, publishing and marketing it in the most effective way is quite another. With statistics showing that 99.9% of mobile games are unprofitable, the path to success is not easy.  In previous posts, we have discusse ...

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Why do so many gamers get market testing wrong?

April 30, 2020
by Sarah D. Vries

You only have to take a look at the store charts to see the sheer volume of new games hitting the market at the moment. With so many people on lockdown across the world due to the coronavirus pandemic, it’s worth noting the recent stats released by Super ...

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Why in-game personalisation will take mobile gaming to new levels

March 20, 2020
by Sarah D. Vries

Mobile gaming continues to be big business for both large and smaller game developers, with reports suggesting that the industry could be worth $76.7B in IAP and upwards of $65bn in ads by the end of 2020. Mobile apps and games are growing at 20% a y ...

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How Coda’s Latest SDK Release Gets your Game Lift-off Ready

February 25, 2020
by Sarah D. Vries

For many mobile game creators, particularly smaller studios or indie developers, creating a game from scratch is time consuming. Coda’s latest SDK release, v1.4, aims to simplify and speed up a lot of these processes for game creators.: The Firebase-integrated SDK houses modules designed to help developers build more games faster.

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How our 3rd title hit Top 10 US & UK Charts in less than a week

January 27, 2020
by Jon Bishop

As I’m writing this, our third game release, Color Combo! is sitting in the top 10 of the US app store games chart and top 2 in the UK both in the overall category and the games category. Not to mention number 1 in Board Games category in bot ...

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Top Mobile Games from Marketing at Coda

January 26, 2020
by Jon Bishop

Jon Bishop is the Head of Marketing for Coda, based in our London office. We asked him about his favourite all time mobile games and his choices didn't disappoint. Hopefully you'll some games to download and play from his list of favourites. ...

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  • fave-games-banner-slanted

    Top Mobile Games from Marketing at Coda

    January 26, 2020

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